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CV

PROFESSIONAL EXPERIENCE

Senior Manager, Product Design, Loyalty

Sept 2021 - Present

IHG Hotels & Resorts

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Specializing in cross-channel user experiences, I have helped with everything from the launch of our updated loyalty program, to booking flow enhancements, credit card acquisition and chatbot experiences.

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  • Design strategy for the relaunch the loyalty program, including the benefits chart, Reward Wallet and redemption of

  • Food & Beverage Rewards user experience 

  • Credit card acquisition and retention — web and app user experience strategy

  • Chatbot user experience strategy

  • Team training

  • Workshop facilitation

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In the news:

Manager, Interface Design

July 2019 - Sept 2021

IHG Hotels & Resorts

 

  • Atwell Suites brand and hotel website content strategy

  • Brand homepage and Travel Advisory updates during Covid

  • IHG Mobile App UX user flows

Senior UX & Content Strategist

February 2016 - Present

Narwhal Digital

 

CLIENTS: Coca-Cola, ParkMobile, Points of Light, Georgia Aquarium, Center for Puppetry Arts, CoreView, Noble Systems, UserIQ

 

HIGHLIGHTS: Helped create multiple apps and internal process sites for Coca-Cola from ideation to completion; Developed a high-fidelity approach to wireframes for Points of Light to streamline client reviews

 

TESTIMONIAL: “…the recent Fanta Thred launch was so well produced, designed and delivered! Pepe said Casey on your team also worked on the design, so please pass on my congratulations and appreciation"  — James Sommerville, VP of Global Design, The Coca-Cola Company

UX, Video & Content Strategist

Mar 2015 - Feb 2016

Independent Contractor

 

CLIENTS: Coca-Cola, Children’s Hospital Colorado, FootJoy, Big Chill, BlueStar

 

HIGHLIGHTS: Helped develop Coca-Cola’s V1 brand standards web experience; Planned and wrote three scripts for FootJoys; Shaped support materials for families of children with cancer and disabilities

 

TESTIMONIAL: "Three lovely scripts. Nice work. It's fun to read your writing again and see how you think about this stuff."  — Heather Mierzejewski, Content Director at Voltage Advertising & Design

Senior Content Strategist

Sept 2014 - Mar 2015

Voltage Advertising & Design

 

CLIENTS: Reebok, Gaiam, Hewescraft, Fjallraven, Smartwool, ClearChoice Dental, Core Strengths, Worthy Publishing

 

HIGHLIGHTS: Kept CMS and light CSS tasks off of the dev team to keep projects on time; Developed persona maps and email drip campaign for ClearChoice; Helped develop curriculum for Core Strengths; Wrote for Reebok eCommerce

 

TESTIMONIAL: "It's because of Voltage and the work you did that we have been successful. You guys are all amazing and still my favorites!"  — Sherrie Slopianka, Marketing Director, Worthy Publishing

Copywriter & Project Manager

Voltage Advertising & Design

Oct 2011 - Sept 2014

Volunteer Writer & Web Designer

Everybody Wins! Atlanta (literacy nonprofit)

Sept 2010 - June 2011

Qualitative Research Asst.

Georgia State University

Sept 2009 - June 2011

Your UX designs are so thorough and thoughtful, especially in such complex design scenarios. I have learned so much from you, especially by witnessing your fantastic facilitation skills during the UX Forum and your process to obtain feedback from stakeholders. You have had such patience with us as we are developing requirements simultaneously. 
Linda McKeveny
"You push the level of creative, always finding ways to finesse and polish the edges so that it feels more luxurious and inspiring. It's no surprise that we're seeing a real return on that investment."
Matthew Hensler
"You push the level of creative, always finding ways to finesse and polish the edges so that it feels more luxurious and inspiring. It's no surprise that we're seeing a real return on that investment."
Matthew Hensler
Thanks for your amazing contributions to the Loyalty Program and the app launch. We couldn't do this without you.
Jolie Fleming
"You consistently go above and beyond in the quality and scope of your work. You also model being solutions focused throughout the process. You raise the bar in all that you do.
Candra Gill
"I want to thank you for the continued efforts with Loyalty Evolution and all of the content and design efforts. Specifically, great job with working across so many teams to solve problems in a positive manner. It is easy to create stress during tight delivery timelines but I appreciate how you are partnering with everyone and working towards solutions. It is a great illustration of how we all can work better together."
Jeff Sanford

©2024 by Casey B. Lybbert

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