CV

Professional Experience

Senior UX & Content Strategist

February 2016 - Present

Narwhal Digital

CLIENTS: Coca-Cola, ParkMobile, Points of Light, Georgia Aquarium, Center for Puppetry Arts, CoreView, Noble Systems, UserIQ

HIGHLIGHTS: Helped create multiple apps and internal process sites for Coca-Cola from ideation to completion; Developed a high-fidelity approach to wireframes for Points of Light to streamline client reviews

TESTIMONIAL: “…the recent Fanta Thred launch was so well produced, designed and delivered! Pepe said Casey on your team also worked on the design, so please pass on my congratulations and appreciation"  — James Sommerville, VP of Global Design, The Coca-Cola Company

UX, Video & Content Strategist

Mar 2015 - Feb 2016

Independent Contractor

CLIENTS: Coca-Cola, Children’s Hospital Colorado, FootJoy, Big Chill, BlueStar

HIGHLIGHTS: Helped develop Coca-Cola’s V1 brand standards web experience; Planned and wrote three scripts for FootJoys; Shaped support materials for families of children with cancer and disabilities

TESTIMONIAL: "Three lovely scripts. Nice work. It's fun to read your writing again and see how you think about this stuff."  — Heather Mierzejewski, Content Director at Voltage Advertising & Design

Senior Content Strategist

Sept 2014 - Mar 2015

Voltage Advertising & Design

CLIENTS: Reebok, Gaiam, Hewescraft, Fjallraven, Smartwool, ClearChoice Dental, Core Strengths, Worthy Publishing

HIGHLIGHTS: Kept CMS and light CSS tasks off of the dev team to keep projects on time; Developed persona maps and email drip campaign for ClearChoice; Helped develop curriculum for Core Strengths; Wrote for Reebok eCommerce

TESTIMONIAL: "It's because of Voltage and the work you did that we have been successful. You guys are all amazing and still my favorites!"  — Sherrie Slopianka, Marketing Director, Worthy Publishing

Copywriter & Project Manager

Voltage Advertising & Design

Oct 2011 - Sept 2014

Volunteer Writer & Web Designer

Everybody Wins! Atlanta (literacy nonprofit)

Sept 2010 - June 2011

Qualitative Research Assistant

Georgia State University

Sept 2009 - June 2011