Considering Analytics in the UserIQ User Experience

The Client

UserIQ is a SaaS company that helps other SaaS solutions accelerate their user adoption and time-to-value by providing a way to easily integrate things like NPS surveys, in-app guided tours and other product engagement tools.

The Problem

When we worked with UserIQ to create a new website, they wanted to make sure that we targeted their three primary personas: customer success teams, project managers and sales & marketing teams. Balancing calls to action for three disparate groups in a balanced way meant that we needed to go beyond messaging tweaks in our approach.

The Solution

I designed wireframes that balanced all three personas in unique ways including a content grid that helped show how UserIQ could help each persona better understand customers, decrease time-to-value and encourage engagement. Furthermore, I designed the experience to drive to different detail pages in the website, so UserIQ could track specific user paths via Google Analytics and determine which messages and personas were driving the most conversions.