Helping Points of Light Shine Brighter

The Client

Founded in 1989 by President George H. W. Bush, Points of Light is the world's largest organization dedicated to volunteer service. It facilitates sustainable service cultures by linking non-profits, individuals and industries in their efforts to serve.

The Problem

Thirty years worth of global initiatives—some short lived and some enduring—led to confusion in Points of Light's navigation and brand voice.

Solution

First, I retooled the brand's sitemap to refocus on key audience and product pillars. Then I consolidated page content to cut down on the number of clicks to get to content about their programs. Finally, I designed wireframes and highly-flexible page modules that could accommodate a wide a variety of page and topic needs.